52Platform is moving forward with its international expansion and is considering the opening of an Xtraordinary People center in Dubai
Barcelona, October 2024. 52Platform, parent company of Xtraordinary People, has initiated an exhaustive feasibility study for the opening of its first center in Dubai, as part of a strategic move to expand its presence in the global biotechnology and health field. This ambitious project responds to the region's growing interest in investment in technological innovation and advanced health solutions, a sector that has been identified as crucial for the city's economic and social future. The recent International Investors Summit, held in Dubai, was the impetus for these conversations, motivating A52platform to explore new opportunities for expansion.
During an intense week of activities and meetings, the executive team of Xtraordinary People, led by its CEO and co-founder Adrián Trejo de la Rosa, met with government representatives and key investment figures in the Persian Gulf region. These meetings have been crucial to understanding Dubai's complex legal, regulatory and business framework, opening the door to future strategic collaborations in the field of biotechnology and innovation in health. Those attending these meetings include leaders such as Ahmed Al Mahmood, managing partner of MENA Ventures and government advisor, and Dr. Marika Crohns, director of strategic alliances, as well as other experts in biotechnology investments such as Dr. Zahif, Dr. Shaymaa Abdel Navi and Dr. Sweta.
The key speech of the week took place during the International Investors Summit, where the presentation of 52 Platform managed to capture the attention of the main investors and attendees of the event. The interest generated culminated in the announcement by Maqsood Muhammed, president of AFM Developments and leader of the Geopower Group, of his willingness to collaborate with 52 Platform in exploring the potential of the project in Dubai. This initial support represents a key impetus for the international expansion of Xtraordinary People, its commitment to the well-being of neurodivergent people and its holistic approach. Maqsood Muhammed's support and entry into the Dubai ecosystem represent a crucial impetus for the company's global expansion.
Xtraordinary Innovative Methodology
Xtraordinary People stands out for its innovative methodology in the treatment of neurodiversity, focused on a comprehensive educational-therapeutic approach. The Xtraordinary methodology combines the latest advances in neuroscience, psychopedagogy and technology to create personalized environments that promote the functional development and quality of life of neurodivergent people. This approach is based on understanding individual differences, using neuroeducation to design personalized strategies that integrate family, social and educational contexts. In addition, the methodology is committed to the active inclusion of families and caregivers throughout the process, ensuring an effective intervention adapted to the specific needs of each person.
As negotiations progress, the next step will be to carry out a comprehensive economic viability analysis accompanied by studies on the corporate structure and local legal requirements for the installation of a center in Dubai. This analysis, together with the support of investors such as Maqsood Muhammed, will determine the strategic steps to be taken in the coming months. Adrián Trejo, at the head of this initiative, highlighted the importance of Dubai as a center of innovation and a key platform for investment.” We are excited about the opportunities this city can offer for the growth of Xtraordinary People. Dubai is undoubtedly an epicenter of innovation and technology, and we are in an initial phase of evaluation to determine how our proposal can fit into this ecosystem,” said Trejo.
With this project, Xtraordinary People reaffirms its commitment to leading the treatment of children and adolescents through a comprehensive approach that combines the bio-psycho-social and relational spheres, positioning itself as a pioneer in the application of innovative solutions to improve their quality of life. Through this personalized approach, Xtraordinary People continues to advance care for people with Neurodiversity. At the same time, 52Platform strengthens its leadership in biotechnology and technological innovation, consolidating itself as a benchmark in the development of advanced solutions for health care. Both 52 Platform and Xtraordinary People promote international expansion and seek alliances with investors committed to projects that generate a positive impact on well-being and quality of life on a global scale.